In my Facebook newsfeed today, the first article that showed up had the headline
“1D’s Louis Posts First Picture Of Son… And Tells Us His Name!”
Now, I couldn’t give two shits about Louis’ new son or what his name is, but what was commented underneath did grab my attention. Someone had written “#anticlickbait – his name is Freddie.” Needless to say, this comment had hundreds of likes, and a string of replies to the tune of “thanks – sick of this clickbait crap!” and and “the world needs more people like you! Shame on you [publisher’s name] for lowering yourself to clickbait level.”
Now, hold up.
As a blogger, here’s one very important piece of information these anti-clickbait “activists” need to take in to consideration: clicks are how these websites make their money. A website can have all the ads they want, but without the traffic, they’re not going to be earning anything. Without the traffic, sponsors won’t consider giving a blogger a paid op. Without the traffic, we feel like we’re writing for no one. For a lot of us, this traffic is creating the only income we have. We need clickbait in order top keep our blogs and websites doing their thang… and delivering you the content you’re interested in.
Clicking a link to find out some information takes no time at all. We don’t live in the age of dial-up Internet any more, when you would’ve been waiting for over 5 minutes for the page to load just to find out Louis Tomlinson’s damn baby’s name. These days, you can click a link, get your info and be back to scrolling in less than 30 seconds. It requires no effort on your behalf, but it means a hell of a lot to the person who posted it.
Next time you see someone commenting with an #anticlickbait message… remind them that clickbait contributes to people’s livelihoods. Remind them that there’s a human being behind that post, who is relying on you clicking that link in order to keep doing what they love to do.
I am 100% PRO-clickbait.
* * * * *I'm PRO-clickbait - here's why. Click To Tweet